Roblox (RBLX) is back in focus after rolling out new immersive ad formats, expanding programmatic partnerships, and drawing fresh attention from both institutional investors and major Wall Street ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Roblox used its appearance at CES 2026 to outline how it plans to further expand advertising on its platform, unveiling a new ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...