A surge in demand was one of the reasons that cosmetics giant Estée Lauder was keen to acquire Spain’s Puig.

Olivier Theyskens Has A Brand-New Brand! Olivier Theyskens is back in fashion! The Belgian designer has just launched his new label Bolivia, created in partnership with Belgian group WEAREONE.world.

Chriselle Lim came on board with fragrance company Phlur in the middle of a divorce, and created the brand's hero product fragrance, Missing Person, based on longing and yearning. Read here about how ...

It smells like patchouli, vanilla, and coconut.

MILAN — After having signed a licensing and distribution agreement with Venetian company Mavive last year, Max&Co. is making its official debut into fragrances. As teased at the time of the deal, the ...

Add Yahoo as a preferred source to see more of our stories on Google. MILAN — There’s a song that for the past month has been booming on the loop in the offices of Dolce & Gabbana’s beauty division ...

Italian brand Dr. Vranjes Firenze, best known for its luxury home scents and diffusers, has recently been re-christened Vranjes Firenze, in a rebranding that signals the company’s aspirations since it ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Sep 10, 2025, 04:04pm EDT The fragrance category represents an ...

The brand has named actor and singer Dove Cameron as the global ambassador for the new fragrance as it targets US Gen Z consumers.

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. With the new campaign and revamped packaging, Axe is tackling ...