I’m often asked this question: “What word best describes you?” My response is always “courageous.” There are a few ways to define this word, but the one that best drives my connection with it is: ...

This as-told-to essay is based on a conversation with Lisa Jean-Francois, a mom and content creator in her 40s from Boston, MA, about leaving the influencer industry. It's been edited for length and ...

I’ve heard the discussion dozens of times. “Should I take the time to completely revolutionize my brand, and wait for a light-switch moment?” Or… “Should I evolve my brand gradually, over time?” Brand ...

Introverted leaders often find personal branding daunting, despite its crucial role in career relevance. This article provides five ChatGPT prompts tailored to help them build authentic, ...

For a long time I thought brands were for chattel and corporations: an idea that occupies the ephemeral space between the untouchable and fully recognizable. According to “the father of advertising,” ...

Here’s how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback. Clarity in your unique selling ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Whether you follow your favorite influencers and brands on TikTok or watch their YouTube channels, you may have seen them go on brand trips. Brand trips are when a brand invites a content creator or ...