Add Yahoo as a preferred source to see more of our stories on Google. “We can’t do anything in marketing without music. It’s the driving force for everything,” says Ann Mugglebee, president of Vibe ...

In terms of box office takings, a trailer can make or break a movie. On the one hand, it could go viral. It could be like the IT teaser trailer. That one's had almost 31 million YouTube views at the ...

There is no single element more important to a film trailer than the music. Unfortunately, many editors think that simply using horn-heavy, orchestral music is appropriate for every trailer. In ...

In 2017, Julian Lee was only 21 years old, n but was on his way to become a small part of history. Sitting in his aunt’s garage in Cape Town, South Africa, Julian would be busy tweaking a piece of ...

In a recording studio on Sunset Boulevard, Thomas Bergersen and Nick Phoenix are banging on two giant taiko drums built especially for their company, Two Steps From Hell. The brawny musicians exude ...

But the music used in trailers isn’t always organically drawn from the film. Often the composers who create it have nothing to do with the score of the film in question, but still manage to boil its ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. After several months of building buzz, ‘The Hunger Games’ hits theaters ...

“We can’t do anything in marketing without music. It’s the driving force for everything,” says Ann Mugglebee, president of Vibe Creative, a Culver City-based agency that specializes in producing ...