Breakout mobile platform drives massive early engagement, signaling a new era for short-form serialized storytelling ...

Micro dramas are coming for the content crown, with their short, snappy clips and irresistible cliffhangers. See details.

Some familiar faces are dropping in as Disney gets into the micro-drama craze with its new short-form series, Locker Diaries.

Micro-drama apps in India are turning to aggregation to widen reach and improve discovery, mirroring OTT bundling strategies.

Disney launches Locker Diaries, a new vertical short-form series on Disney+ featuring characters from Zombies, Descendants ...

A new batch of apps promising to deliver romance, handsome billionaires and over-the-top storylines straight to your phone have knocked longtime favorites like YouTube and even Netflix from their top ...

We reported on the massive global popularity of micro-dramas on TikTok a few months ago, and pondered what this might mean for the industry. In their originating country of China, […] ...

The six-episode series, comprising 180-second episodic drops, extends the universe of AJIO’s most recent advertising campaign ...

Over 10 million students graduate from Chinese universities every year, straining an already crowded labour market. Yet the “ ...

Apps like ReelShort, FlickReels and DramaBox offer short clips that add up to movie-length stories. Plus, they're filmed vertically, so you can... A new batch of apps promising to deliver romance, ...