NEW YORK--Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign. NBCU calls its new metric CFlight and ...
With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results