J.C. Penney on Wednesday launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with sister publication Marketing Dive, representing another ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Next Round to Spotlight New Rewards Program at the PGA Show for Clubs Looking to Maximize Trade-In Value RICHMOND, VA, ...

The South Carolina-based retailer’s updated rewards platform includes increased fuel discounts and more personalized offers for customers.

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Sunil Suresh is bullish about the loyalty program's prospects of becoming a value creator for the airline, with significant growth forecast over the next three years. How do you turn a net negative ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...

Weigel’s newly redesigned loyalty app introduces a refreshed interface for rewards, fuel discounts, offers and games.

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

A growing number of marketers are discovering the potential of this tool. But keeping renters engaged post-launch can be a challenge. The Veris x Bilt display at The Capstone at Port Imperial in New ...