But Jeong's ultimate vision is destigmatizing beauty products for men. Hawthorne found that much like women, men spend a lot of time researching personal care and beauty products before they buy.

Statistics suggest a growing market for men’s skin care products and increasing comfort among guys about trying on a personal grooming routine: An increasing number of brands have stepped up to ...

"And now it's more acceptable for men to pay attention to these things." Good grooming items -- which include both skin care products and hair care products -- are among the most popular-selling ...

To skip the text and go directly to the objects, CLICK HERE Personal care products which remove unwanted ... had to purchase a constant supply of blades. Marketing for men’s personal shaving products ...

India's male grooming industry is expanding rapidly, driven by rising disposable incomes and social media influence on ...

Many of these products were aimed at both men and women ... and the increasing variety in hair care products reflected the American trend for greater experimentation with personal appearance. Afro ...