A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO ... 1986 that the gracefully cool and boisterous big cat took over and became a brand icon.

captures the moment when the cat decides to try Flamin’ Hot Cheetos, with results that are both hilarious and endearing. The video shows a feline named Butters as he investigates a bag of Flamin ...