And the tactic appears to be working. Fashion expert sounds off on unfortunate truth behind major brands' marketing tactics: ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches ...

Fashion marketing is no longer just about selling clothes; it's about telling a story, forming an emotional connection, and building a reputation that resonates with a specific audience. With so ...

Amidst a surfeit of young, emerging, female would-be entrepreneurs marketing fashion across Guyana, a handful appear to strive to be different, their advertising ‘pitch’ seemingly reflecting ...

Marketing Plans for Fashion. Small or independent fashion brands need strong marketing plans and strategies in order to gain footing in a saturated industry. Marketing plans for fashion brands ...

Green fashion is giving the fashion industry an eco-makeover. But is green its true color?

Shein is once again the subject of a class-action lawsuit. The ultra-fast-fashion company is being sued by an individual who ...

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to ...