As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...
From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.
3monon MSN
My ‘Sephora Kid’ has a $2K makeup collection and a multi-step morning routine — she started at age 3
This tot’s glamming up what she’s got. Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya White, 10, puts the “doll” in doll baby — literally. “I’m a proud Sephora Kid, ...
New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...
Urban Decay's setting spray was the first one I used in my makeup journey, and honestly, I don't know why I stopped using it.
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