Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...