When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Most loyalty programs sound good on paper but turn out to be clutter in your inbox. They promise points and perks but usually take months-or way too much spending-to earn anything real. But a few ...

“Hey, is this thing on?” That's just one of many questions that both a pop princess and a loyalty manager could ask. Being unsure whether your customers can hear you—or whether or not you’re ...

During the 2025 Food On Demand Conference, held May 5-7 in Las Vegas, marketing leaders from a trio of franchise brands shared new and ongoing strategies for their loyalty programs. For all three, ...