News

Gary MacDonald went from delivering goods for a living to winning £5m, marrying his sweetheart and starring in a TV ad in just five months.
LOTTERY operators have made a you-turn and brought back a slogan that has not been seen on TV for more than a quarter of a century. New adverts for the Lotto, to be screened on television from ...
The iconic ‘It could be you’ advertising tagline, which was used to launch the UK’s first ever National Lottery in November 1994, is making a comeback ...
The New Hampshire Lottery in a new ad trolls Massachusetts — warning of the prowling Bay State “Tax Shark” that devours lotto winnings.
A West Virginia man said an ad for the state lottery's new mobile app led to her winning a $100,000 Powerball prize.
The ad features a woman wrestling with a shark in a Boston sweatshirt after winning $1 million in the Massachusetts State Lottery.
Lottery Executive Director William Bracken said the organization paid $600,000 for a five-week ad package that includes the primetime Super Bowl commercial.
Lottery fretting over instant tickets, ad budget Photo | SHNS Former Executive Director Michael Sweeney speaking at a Massachusetts Lottery meeting.
The ad, which first aired in 1992, shows a grandfatherly guy named Joe leaving his home on a snowy evening to deliver gifts of lotto tickets to his neighborhood newsstand and coffee shop.
Korva talks to Dana Fisher, a Columbia University researcher whose picture ended up on a New York Lotto ad. As part of the campaign, the Lotto asked people what they would do with $1 million ...
Bozell Inc., which lost its bid to hold on to the lucrative state lottery advertising account, charges that a member of the evaluation committee altered score sheets to scuttle the firm's ...