We encounter brand logos every day, and they are so ubiquitous that it is easy to forget just how much work goes into creating them. There are many different types of logos, and each one makes a ...

In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

Logos are made to be memorable, but the majority are forgotten. So what’s the secret sauce? Let’s take a look at the 10 most memorable logos of all time. But the reason may not be as simple as brand ...

This was met with a cocked head of confusion. In fact, many business owners don’t realize that a logo can be differentiated as a logomark, a logotype, or a combination of both. A logomark is a graphic ...

Kellogg’s has one of the most iconic logos in consumer goods. Now, for the first time, that logo is also a custom typeface. The move to expand the logo into a proprietary typeface follows the Kellogg ...