But opportunities for small businesses are on the rise, thanks to new technologies such as AI and location-based marketing, which can serve to equalize the competition. AI-powered location-based ...

said Sheryl Kingstone, Toronto-based research director of Yankee Group. ?Proximity marketing can power the ability because it takes advantage of the power of location. Mobile is just another channel ...

Tapping into core messaging services such as SMS and MMS, location-based applications hold tremendous opportunities for the mobile marketing world. But how do marketers take advantage of the ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.

Geolocation marketing is the practice of using a customer's physical location to inform a business's advertising ... and spending habits of potential customers. Although mobile-based marketing ...

Driving interest Companies such as Best Buy, Gap and Victoria’s Secret have all incorporated location-based technology into their mobile advertising campaigns to drive in-store traffic.

If you wish to see more than 25 accounts, you can generate individual analyses for different ads and ad sets, or run independent campaigns per geographical location. That way, you can access multiple ...

4. Issues for Businesses For businesses more broadly – especially those operating online platforms or engaging in location-based marketing – AB 1355 also poses significant challenges.

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