Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

said Oren Michels, CEO of Mashery, San Francisco. ?The potential for location-based advertising is obvious. ?The point of a great mobile app is to do a couple of things incredibly well and easily, so ...

But opportunities for small businesses are on the rise, thanks to new technologies such as AI and location-based marketing, which can serve to equalize the competition. AI-powered location-based ...

The Location Powered Mobile Advertising Report found that all location-based strategies exceeded the industry average click-through rate of 0.4 percent, with geo-aware campaigns leading with a one ...

Driving interest Companies such as Best Buy, Gap and Victoria’s Secret have all incorporated location-based technology into their mobile advertising campaigns to drive in-store traffic.

Mobile advertising is most effective when it solves a consumer’s pain point while on the go. In this case, making the mobile ad targeted towards a group of consumers based on their location is a ...