said Oren Michels, CEO of Mashery, San Francisco. ?The potential for location-based advertising is obvious. ?The point of a great mobile app is to do a couple of things incredibly well and easily, so ...

"Location information is an integral component of advertising personalization and marketing that allows companies to reach ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

The future of information and advertising will no longer be something we hold in our hands—it will be something we see ...

Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising. Ad network 1020 Placecast claims ...

Driving interest Companies such as Best Buy, Gap and Victoria’s Secret have all incorporated location-based technology into their mobile advertising campaigns to drive in-store traffic.

Mobile advertising is most effective when it solves a consumer’s pain point while on the go. In this case, making the mobile ad targeted towards a group of consumers based on their location is a ...