For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer ...

Employee advocacy on LinkedIn is one of the most powerful forms of marketing you can implement into your business. Learn how to start and build your program.

My company helps activate organizations' employees on social media, and in my experience, one powerful and cost-effective solution lies within your own workforce: employee advocacy on LinkedIn.

When most people hear the term “employee advocacy,” their minds jump to marketing tactics—social shares, brand mentions and a handful of likes on LinkedIn. But if you continue to treat ...

Employee advocacy, the promotion of a business by staff, is low-cost/high-return. In fact, marketers can demonstrate its ROI for brand awareness, customer engagement, and talent attraction.

"The launch of Viral Nation_Empower at Social Media Week is important because it disrupts the existing top-down “like and share” employee advocacy tools with a ground-up generative AI solution.