A marketing tag line is a short catchphrase used by a business or brand to summarize its mission and the products or services it offers. Tag lines are designed to be catchy, clever or even ...
Capt. Bobby Brown showed me this ­technique for adding tag lines to our cockpit teasers in 2006 while we were working on the mothership operation God’s Will and God’s Favor, which were formerly the ...
When startups and SMBs turn their attention to branding, there's one expense that they can safely forego: the tag line. Tag lines are going the way of the jingle--a once-powerful branding tool that's ...