The decades-old toy for kids is building on its longtime popularity with increasingly elevated sets designed specifically for AFOLs (short for "Adult Fans of Lego"). Lego was also prominently featured ...

Lego's sales of its colorful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North America, the Denmark-based toymaker said on ...

Lego sets have a scarcity factor that is fueling a pricey resale market, making some sets worth as much as $16,000. The New York Times reports that this has led to Lego kits (Lego—and the NYT—note ...

COPENHAGEN (Reuters) - Lego continued to take market share in the first six months of the year even as the toy market declined and Chinese consumers returned to stores at a slower pace than expected, ...

Lego's consumer sales grew 4% in 2023 vs market decline of 7% Expects single digit sales growth for 2024 Continues to invest in China despite declining sales COPENHAGEN, March 12 (Reuters) - Lego ...

Lego can be a better investment than gold, art and financial securities, according to a study. It found that the secondary market for old Lego sets surges by 11 per cent annually, faster than bullion, ...

It’s one Lego kit, a collection of small plastic bricks and related accessories. What could it cost? The answer, it turns out, could be thousands of dollars. Lego kits and minifigures, figurines that ...

From left, Lainey Pfeifer and Zoey Wilson of North Hills and Lila Jenkins of Vienna construct their depiction of life on Mars during the second annual Lego Build Off Sunday afternoon at Discovery ...