Her creation has been kept so secret that the designers code-named the endeavor Project Dawn so that even their spouses wouldn’t be tipped off ... Barbie is more than just a doll. The brand ...

Barbie energy is kindness ... selling products off the shelves. In today’s consumer savvy world, a consumer can see past a brand’s half-hearted attempts at engaging with her.

This report has been compiled to provide an insight into Mattel as a toy company and well-known doll brand Barbie. It provides statistical information on the global toy market, the financial ...

Among the roster of nearly 20 artists featured on the Barbie soundtrack, there is one artist who stands out as the ultimate brand fit—Nicki Minaj. Scheduled to be released on Friday, July 21 ...

Consumer Cellular, which is an MVNO running off of AT&T’s towers, and is perhaps more famously known for its presence in ...

The Barbie movie is finally out into the world, and its impact thus far has been undeniable. The film, which is directed and co-written by Greta Gerwig and stars Margot Robbie and Ryan Gosling ...

Come on Barbie, let's go to a Halloween party. Spooky season will be here before you know it, and if you've sworn off leaving costume ... and more across multiple brands. Previously, she worked ...

High-res images here Dubai, United Arab Emirates – In celebration of the Barbie® brand’s 65th anniversary, Mattel has announced the launch of a special-edition book, ‘My Barbie Story’ featuring ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants ... creates connected experiences for brands across online gaming platforms ...

In celebration of the Barbie brand’s 65th anniversary, the special-edition ‘My Barbie Story’ book invited friends from around the world to look back and share their own Barbie stories.