The Kawaii aesthetic is all about bold colors, bright motifs, and playful designs that inspire a sense of beauty and dreamy wonder. Shop the look now.

Fender is celebrating the 50th anniversary of Hello Kitty with the return of the cult classic Squier Hello Kitty Stratocaster, a fuzz pedal and accessories collection.

Inspired by the Kogyaru aesthetic, this woven long-sleeve has a colorful ribbon tie with your favorite Sanrio friends, Hello Kitty, Cinnamoroll, My Melody and Kuromi wearing kawaii accessories.

Originally from Houston, ElliCor is a Asian-inspired store that sells trendy Korean and Japanese beauty products, blind box toys, stationary tools, snacks, and kawaii accessories.

The Japanese Kawaii craze is sweeping the world, splashing bright colours, bold prints and whimsical child-like cuteness. Jenna Templeton, 29, blogger, zine editor and online merchant of all ...

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...

Guitars “It’s about more than just a guitar – this is about giving players a platform to express their individuality”: Fender celebrates 50 years of Hello Kitty with super-kawaii Squier Strat, fuzz ...

Fender is celebrating the 50th anniversary of Hello Kitty with the return of the cult classic Squier Hello Kitty Stratocaster, a fuzz pedal and accessories collection. You might often hear vintage ...

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...