Next time your kids are fighting, try a 'toy draft' Plus, other unique tips for parents when kids are arguing over toys.

The study also looked into what parents want their kids to learn or discover while playing with their toys and dolls. The most important was that kids learn “how to socialize” (50%).

Kids get over some toys pretty quickly. Enter the Rutabaga Toy Library, one of several similar businesses where families can sign out Tinker Toys and scooters for a month at a time.

As we develop toys that bring out the best in children, we must focus on those that offer both challenge and freedom.

The Y-axis is time spent playing. The X-axis shows age. The first line depicts kids who play with physical toys—cars, dolls, and other products Mattel is known for.

A study published in the September edition of Sex Roles suggests parents may have more of a say over which toys their children play with. According to the research, moms and dads can impact their ...

At the new Toys R Us flagship at American Dream mall, the experience is all about seeing all those toys, all in one place.

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

ALBUQUERQUE, N.M. (KRQE) – At a time ... play-cell phone. “It’s great to have a place that offers play toys, imagination ...

What do toy drives need the most? While kids are grateful to get the hottest toys of the season, it’s also important for them to play with toys that can help them learn and grow.