While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Logo design then is probably more important than it might first appear, but there’s more to a logo than just it’s style and what it depicts. There’s also the matter of color choice.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about ...

In a recent experiment, Brazilian graphic designer Paula Rupolo exchanged the color schemes of competing brands’ logos. Here, Yahoo gets a rainbow makeover and Google goes goth in purple and black.