"Amazon’s online fashion revenues are now behind both Shein and Walmart," the ECDB report said. Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release cited examples of some of these budget-friendly items:

Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website,

Amazon's new online discount service, Amazon Haul, has products priced at $25 or less. It's a move to offset shoppers' move to Temu and Shein.

Amazon's Haul feels like a cheaper, crummier version of the cheap and crummy Temu. That might change, but for now, I was disappointed.

The new Amazon Haul storefront is expected to feature products under $10 and offer free delivery on orders over $25.

Sign me up! With the debut of Amazon Haul in beta form this week, we’re finally getting a glimpse of the company’s long-awaited response to Temu and Shein, the discount e-commerce platforms for the TikTok generation that have turned online shopping into something that feels more like playing a game.

Amazon announced this week in a blog post the launch of its shopping app and mobile website called “Amazon Haul” that will feature a variety of products.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

Amazon Haul was unveiled Wednesday in beta form, designed to compete with Chinese retailers Temu and Shein on sales of ultra-low price products.