In psychology, it’s almost universally accepted that we want people to have an internal locus of control. The alternative? An external locus of control. Source: Photo by Milad Fakurian on Unsplash ...

In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

American psychologist Julian Rotter developed the concept of "locus of control" in the 1950s, describing it as "the degree to which a person perceives an outcome as being contingent on their own ...

In 1954, psychologist Julian B. Rotter proposed the concept of locus of control. He said it contained two ends of a continuum. On one end of the continuum is the internal locus of control. On the ...

Do you truly believe that you will succeed if only you work hard enough? Or do you feel like circumstances outside your control could derail your plans and prevent you from being successful? The ...

A test of the construct validity of the Health Locus of Control (HLC) scale is presented within the largerframework of Rotter's social learning theory. Self-reported compliance behavior was predicted ...