According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands turn to ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t ...

Hold it right there, brands. Before you sign up a few YouTube and Instagram stars to help sell your latest products, have you considered all the things that can go wrong? Because it’s a gotcha world, ...

This article is more than 6 years old. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened channels for more grass roots, ...

Our guest columnist offers some tips on how to work with local influencers, including non-human ones like the mascot for the Portland Sea Dogs baseball team.

Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core ...

Marketing always has a trending buzzword. Several years ago, it was content marketing. Before that, it was social marketing. Regardless, as soon as the buzz grows, so does the number of brands ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, according to Bloomberg. Although Microsoft has had success marketing Copilot ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...