Facebook is able to track what customers buy in stores and target those customers with ads, a new report shows. The Business Insider report alleges Facebook has teamed up with retailers to track not ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

CPG Brands of All Sizes Including Diana's Bananas, Kettle & Fire, Talking Rain Beverage Company, and Mondelēz's OREO, RITZ, HALLS and Sour Patch Kids are Seeing Results from Syndicating Ads to Caper ...

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in ...

Instacart will show advertisements on the high-tech shopping carts it sells to grocery stores, the latest addition to the company's growing ads business and a sign of investment in products outside ...