The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ongoing ...

It's been a particularly frightening month for those in the LGBTQ community, so even small symbols of solidarity matter. On Friday, IBM announced that they would be rolling out a new logo emblematic ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief Diversity ...

IBM is no stranger to icons. Over the years, it’s created quite a few: the mainframe computer, the ThinkPad laptop, the Selectric typewriter, the Eye-Bee-M logo. The company hopes its new bespoke ...

IBM's newest business partner is a mustachioed Italian plumber with gorilla issues. Mario Bros. creator Nintendo will show off its GameCube in Tokyo on Thursday. Joining Nintendo on stage will be Big ...