Industry Leaders Convene to Examine AI Governance, Privacy Enforcement, State Legislation, and Federal Policy Shaping the Future of Digital Advertising ...

Advertisers love podcasts so much now, they’re asking for ROI and still hoping the host gets their name right.

NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws ...

The Interactive Advertising Bureau (IAB) has released a “significant update” to its Multi-State Privacy Agreement (MSPA) aimed at simplifying compliance for advertisers and strengthening protections ...

Developed by IAB in partnership with BWG Global, the study is based on a survey of more than 400 senior decision-makers at brands and agencies with expertise in planning or analytics. The research ...

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive ...

The UK’s digital ad market exceeded £40bn in 2025, rising 10% year-on-year, according to IAB UK’s latest Digital Adspend study. Conducted with Oliver Wyman, the study is formed of a census of major UK ...

Source: Matthew Guay Unsplash The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites While ...