If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

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Launching an online store comes with a lot of excitement — along with a little bit of fear. You have to coordinate a ton of moving parts to bring your store to life, from setting up your website to ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Shopify is an awesome e-commerce platform that’s affordable, easy to use, and ready to go right out of the box. It’s much more than a shopfront. Shopify stores feature fully-secure checkouts that ...

According to Kaz Nejatian, VP & GM Shopify Financial Services, “traditional legacy banks just suck.” And, he’s right. The process for any entrepreneur wanting to start a business selling products ...