I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...