A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

According to Klaviyo, over 167,000 businesses rely on it to run hundreds of thousands of email and SMS campaigns each month, underscoring the demand for effective, data-backed communication in ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

After years of split testing and experimenting with layouts and key features, we are able to share with you our recipe for success when it comes to the anatomy of an effective email marketing campaign ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...