The Netherlands is set to drop its long-used nickname “Holland” as it seeks to re-brand itself in the New Year.

Boat Bike Tours will offer 54 tulip-focused departures across six itineraries in spring 2026, showcasing the Netherlands' iconic tulip fields. Options range from five to eight-day tours, with premium ...

HOLLAND — After 16 months of canceled events, changing restrictions and severely limited travel, tourism in Holland is finally getting back to normal. "We're doing really well," said Linda Hart ...

Netherlands wants to drop ‘Holland’ nickname in tourism makeover Forget the name “Holland” because the Netherlands has taken drastic action against the nickname as part of a new tourism ...

This tourist’s-eye view of Holland is somewhat deceptive. My Dutch friends took pains to show me another aspect of their country — the huge constellation of brand-new apartment houses on the ...

HOLLAND — Things are beginning to look up for Holland’s tourism industry. “The good news is that we’re starting to see visitors,” said Linda Hart, interim director of the Holland Area ...

In a major shift, Dutch tourism officials have formally ended their “destination promotion” approach, as the millions of annual visitors a year are reportedly “ruining” some of the ...

The country's logo that will be replaced. Visit Holland The Netherlands Tourist Board hopes to promote more sustainable and respectful travel, including dispersing tourists to less-visited regions ...

The Netherlands tourist board have put a plan together which they hope will encourage fewer tourists, not more. Worried about a projected 50% in tourism from 18 million in 2017 to 29 million in ...

HOLLAND, MI - In May, Holland’s Tulip Time Festival reported record-high attendance, with more than 976,000 estimated ...