Hockey fans are bombarded with logos and advertisements for legal sports betting as often as every 13 seconds during major ...

As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the ...

One-on-one with Dave Mann, the graphic designer who made the Manitoba Moose angry.

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its second season. For the ...

The PWHL released their new logos this week. The responses were mostly positive, but for those fans who were not, looking at these logos, none of them will ever be as bad as these hockey logos.

The newly renamed NHL team filed a federal lawsuit after an Oregon-based gear brand objected to share the name ...

Named after the mythical desert legend, the Coachella Valley Firebirds will be the AHL’s 32nd AHL team and will have red, orange, and deep blue colors.

And also it features a sentient hockey-playing refrigerator. Indeed, meet the Ads' new alternate look, designed to celebrate the team's 50th anniversary.

The Professional Women's Hockey League has unveiled the nicknames and accompanying logos for each of its original six franchises entering its second season.

The Professional Women's Hockey League has unveiled the nicknames and accompanying logos for each of its original six franchises entering its second season. They will be called the Boston Fleet ...

The Professional Women’s Hockey League unveiled the nicknames and logos for each of its six franchises entering its second season.