By enlisting the help of influencers, creatives, brand ambassadors, and curators, ThredUp (TDUP) aims to expand its exposure ...

Close your eyes and picture the founder of thredUP. What, you mean it’s not a 20-something male Harvard MBA? James Reinhart ’01 didn’t see that coming either, but career paths work in mysterious ways.

“We use direct mail a lot for retention – [targeting] what we call ‘high-quality customers,’” Ray Yang, thredUP’s director/growth marketing ... sustained investment in brand, we were able to support ...