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"Softness is core to who we are as a brand," Raouf Moussa, chief marketing officer at King’s Hawaiian, shared in a statement.
King's Hawaiian® is celebrating the recent launch of its "softer" new logo by debuting the brand's first-ever line of Softwear Sets – ultra-comfy sweatshirts and sweatpants inspired by the fluffy ...
The only thing King's Hawaiian lovers have to do in order to get their hands on the comfy swag is hand over the clothes they ...
Bright colors are a fixture in Hawaiian outfits, and this sunny hue is the perfect choice. A matching set in any color is always one of my go-to looks in warm weather, in fact, and a crop top and ...
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KING'S HAWAIIAN POP-UP, CHICAGO

Date on Events in your CityDeets: King's Hawaiian® is celebrating the recent launch of its "softer" new logo by debuting the ...
The Live Aloha Hawaiian Cultural Festival celebrates Hawaiian culture in Seattle with music, dance, food, and crafts.
SUMMIT STATION – A family in Hawaiian outfits, a child in an elf costume and a miniature Hulk were among the brave souls who rang in the new year Monday by wading into a chilly lake at the Hawk ...