He's so popular, Hasbro has even made an auto-transforming Optimus Prime robot. Besides his voice and cool faceplate, Optimus ...

And I love that you can now buy a robot Optimus Prime that'll auto-transform at your command ... Robosen's robotics experts in collaboration with Hasbro. It's sixteen inches tall, contains ...

In 2013, Toyota had a cross-promotion with TakaraTomy (the Japanese equivalent to Transformers parent company Hasbro). This resulted in a new figure for Optimus Prime (also known as Convoy in ...