"A Minecraft Movie" dominated the box office over the weekend, becoming the biggest video game movie opening ever. The film's collaboration with McDonald's brings fans a new version of its Happy Meal, ...

McDonald’s Minecraft Movie Meal brings gaming culture to the Happy Meal box. Here’s how it taps into food nostalgia and multi-generational gaming. McDonald’s Happy Meals have always been more than ...

Hoping to build momentum ahead of the worldwide release of “A Minecraft Movie,” McDonald’s is partnering with the wildly popular video game with its own special meals starting on Tuesday, April 1.

McDonald's next Happy Meal will go from basketballs to building blocks by featuring a wildly popular video game that's heading to the big screen next month. The fast-food giant is partnering with ...

The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.

"A Minecraft Movie" dominated the box office over the weekend, becoming the biggest video game movie opening ever. The film's collaboration with McDonald's brings fans a new version of its Happy Meal, ...