Streaming service Max has reverted back to its original name, HBO Max, effective on July 9. The HBO Max name is back. I’m confused. And I bet you are also. Launched in May 2020, HBO Max did what any ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a presentation in ...

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