As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Gucci’s rich history over the past century-plus is punctuated ... An early iteration of the Gucci logo was a knight flanked by a rose and a wheel; it was nicked from a crest that belonged ...