adexchanger

Google’s AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...
VentureBeat

Google and Unity partner to boost mobile game advertising

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...
Pocket Gamer.Biz

Google partners up with Unity to extend ad campaign reach

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...
adexchanger

Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...