Many venture capitalists and public investors are pricing user-based companies on user count, with only a few seriously trying to distinguish between good, indifferent and bad user-based models. One ...

User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy ...

To the developer, a good user interface is the second most important aspect of great software. The first is that it works properly and does not crash (freeze, lock up). After months of trials and ...

While companies are waking up to the fact that providing both their employees and customers a good user experience is key, they also need to be able to make strategic decision about how and where to ...

A version of this article appeared in the Summer 2016 issue of strategy+business. Several years ago, a brilliant engineer devised a new software tool for augmenting decision making. He was justifiably ...

Mobile computers come in all sizes creating a big challenge for system designers to make them work well for users. The addition of touch to smartphones, tablets, and laptops has appealed to users but ...

Opinions expressed by Entrepreneur contributors are their own. User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt ...

Opinions expressed by Entrepreneur contributors are their own. SEO almost invariably revolves around content. To talk about SEO is to talk about social media, keywords, backlinks and so on. That’s all ...

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...

Fundamentally, agile user stories are short, simple tools to document a single action or intention desired by the targeted user to achieve a goal. The simplest user stories have a format, “As a user ...