This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and brand world for its icon of the breakfast aisles: ...

For decades, Cinnamon Toast Crunch has been a breakfast (and sometimes ... It could serve as a perfect substitute until you ...

The Pennsylvania-based chocolate company teamed up with General Mills to release Hershey’s Kisses Cinnamon Toast Crunch flavored candies, a limited-edition treat now available at retailers ...