Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics. Google Analytics 4 is better than Universal Analytics – at least, ...

In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

The forced migration to GA4 has companies concerned about the long-term costs, as GA4 requires a more formidable data analytics foundation. For years marketers everywhere have used the Google ...

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the ...

If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.