Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Nicholson In my 30 ...

The trends in Super Bowl commercials tend to reflect the mood of the country. You don’t want to take a chance on your ad falling flat when you’ve paid a record $6.5 million for the spot, so brands pay ...

Feb 9 (Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox (FOXA.O), opens new tab, as brands focus on getting laughs in a ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...

I’ll be glad when the Medicare open enrollment period ends on Dec. 10, bringing a merciful pause to the flood of ageist television ads that saturate the airways each year at this time. The worst are ...

March 23 (Reuters) - When environmentalists talk about climate change, it's typically in stark terms, describing it as a crisis that threatens the future of the planet. A scrappy group of filmmakers ...