Etsy's holiday campaign features the iconic character Waldo, bringing festive cheer and unique gift ideas to shoppers.

In the ad, Waldo is seen traveling the world and being greeted by large crowds, but he never feels truly understood or ...

Etsy has kicked off the holiday season with a new marketing campaign designed to position the platform as the go-to ...

The e-commerce market offers strong growth potential this holiday season, driven by rising online shopping, social media ...

Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

It was a hit with friends and family, and the Lavender + Thyme candle now boasts a Bestseller badge on Etsy. Gerlach’s shop ...

One of Etsy’s prominent features is the ability to “convo” with sellers, with most purchases involving at least one human ...

Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy one ...