Vail Resorts is making a major play for Gen Z skiers and snowboarders, discounting 2026-27 Epic Passes at 20% below the price ...

Seeming to acknowledge critics’ complaints about the high cost of snow sports, the company is cutting the price of its ...

Vail Resorts announced that it will offer a discount for young adult skiers and riders as it launched sales of the 2026-27 ...

DENVER (KDVR) — Good news for skiers in a certain age range. Epic Pass is offering a 20% discount to those aged 13 to 30.

Two days after rival Vail Resorts announced early-bird Epic Pass prices for the 2026-27 ski season, Alterra Mountain Company ...

Skiers and snowboarders between the ages of 13 and 30 will pay 20% less than adults next season for an Epic Pass, which ...

The price of the Epic Pass has climbed steadily in recent years. CEO Rob Katz said that has disproportionately affected one particular group: Gen Z skiers and riders.

If you're under 30, the Epic Pass, which provides access to dozens of ski resorts worldwide, now costs 20% less.

In an effort to encourage more young skiers and snowboarders, Vail Resorts is offering a special rate for Epic and EpicLocal Passes for the 2026-2027 season.

Epic Passes for the 2026–27 ski season are now on sale. Vail Resorts raised prices but added a 20 percent discount for Gen-Z skiers and snowboarders ages 13–30.

In a major step to shape the future of skiing and snowboarding, Vail Resorts is doubling down on accessibility with new ...

A historically weak snow season across the Rockies is cutting skier visits, denting revenue, and putting pressure on Vail Resorts’ subscription-style ski model.