How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...
Energy drink company Celsius Holdings announced today that its subsidiary brand, Alani Nu, has notched more than $1 billion in sales over the past 52 weeks—representing a head-turning 72.4% ...
Liquid Death, the brand known for marketing canned water like it's a heavy metal band, is expanding into the energy drink space, the company confirmed to USA TODAY on July 17. The company said in an ...
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